Fair Trade Brazilian
- Pumphreys Coffee
Fairtrade Brazilian Coffee at its best!
A versatile Brazilian coffee from Pumphrey's Fair Trade selection.
These single origin Fair Trade Brazilian roast coffee work great through all brewing methods. It is a great option as a lighter espresso roast or maybe stronger option through a cafetiere.
This Brazilian coffee is a darker roast with a balanced body and low acidity. You can expect nutty, chocolate tones, with a rich, smooth finish, this makes for a perfect Brazilian espresso coffee.
What is it called & why?
Pumphrey’s Coffee has been recognised as a supplier of Fair Trade Brazilian coffee beans since the 1980’s. Coffees that are recognised as Fair Trade are supported by the foundation's principles, which aim for farmers to not only get a fair price for their coffee, but also help to invest in their futures through providing education and stable resources.
What does the Fair Trade organisation do?
By buying a Fair Trade coffee from Brazil, you are helping the foundation to offer coffee farmers all over the world the chance to improve their quality of life, which in turn increases their production and quality of the product they are growing.
The Fair Trade foundation aims to create sustainable farming, through a variety of action of points. They are as follows:
Standards of Living
The idea of creating a ‘Fair Trade’ minimum price, increases the standard of living and reduces the risk of focusing on coffee production for farmers. It creates a safety net, which means that farmers are less likely to be impacted by price fluctuations. Thus, allowing them to have better cash flow, access to credit when required and also the ability to save and invest their income. These all lead to food security, which is linked very closely to economic growth
The idea of Fair Trade is to not only improve the lives of the farmers but also to ensure that they are creating businesses that will thrive in the long term. This is completed by encouraging democratic leadership and efficiency in their administration and accounting.
By improving all of these qualities, the organisation will become a well trusted business partner in the larger supply chain.
Referring to protecting the individual worker's basic rights. Ensuring that they are operating in a safe environment and that they have the option to join trade unions so that they can negotiate wages and benefits. It also helps to ensure that child labour is not being used in more rural areas.
Environmental Production and Climate Change Adaptations
Fair Trade does not just aim to help the workers it also has an environmental agenda too. When working with Fair Trade, smallholder farmers are required to comply with strict environmentally friendly regulations. These standards are promoted through rigorous training, which includes advice on preferred agricultural practices.
Towards Gender Equality
A lot of importance is garnered towards increasing the visibility of women in their role within the agricultural community. Currently, there are 350,000 female members of Fair Trade, however many are still not registered as formal workers or member of cooperatives and therefore do not receive any benefits. Fair Trade is pushing to create wider spread of equality in this traditionally male-dominated industry.
Productivity and Quality
By providing support to the farmers, ensures that their production can increase year on year and that the quality of the product will also improve. In the long run they will receive a better price for their coffee, which will increase economic stability so that they can continue to focus on their environmental practices.
Access to Basic Services
Finally and probably most importantly, the premium created by Fair Trade ensures that farmers and workers are able to invest in their communities, giving them access to basic facilities such as clean water, education and sanitation.